Is the new Palos Heights website SEO-friendly?

Not only SEO friendly, but it has been built by a team of Entrepreneurs and Engineers that build 6-figure Tech Startup Websites for themselves and clients across the country. Our core staff learned SEO from one of the most highly regarded SEO pioneers in the world – someone that is considered a top 10 expert and has authored a famous plugin and SEO Modeling environment with over 1,000,000 users. Our decades of experience with SEO have been built into the site to benefit the city, it's businesses and residents.

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1. What makes this site different from the old site?
2. What are the new features in the site?
3. Should I create a user profile for the site? If so, why?
4. Is the new Palos Heights website SEO-friendly?